Timeline

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In a small workshop in Cağaloğlu, three pairs of hands began weaving what would become a legacy. Sözer was founded on a single conviction: that a chain, made well, can carry a lifetime.

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9

Among the first in Türkiye to adopt 3D wax modeling, we brought a new precision into our craft — and set the tone for everything that would follow.

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In 2001, Sözer set out beyond Türkiye for the first time. Among the first ateliers from our country to step into the world's trade fairs, we opened the chapter of international B2B that has carried our craft ever since. The same year brought our first openings into the United States, Israel, and Germany, soon followed by expansion into the Arab markets.

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In 2003, we left our workshop in Cağaloğlu for our own facility in Güneşli — a place built around a single idea: that everything, and everyone, belongs under one roof. The same year marked a wave of investments in production, including the first stone-setting machine ever brought to Türkiye.

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5

In 2015, we set out to make what the industry called impossible: a hollow chain that would not collapse. “If it can be done, we'll be the ones to do it.” — and so the seed of Monaco Chain was planted.

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6

The first prototype began as two links, no larger than an earring. From there came a bracelet, then the first single-click lock — a mechanism designed to make the impossible hold.

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7

One click became two. After countless revisions, the single-click evolved into our double-secure lock — and the “S” was engraved alongside it. A signature was born, and with it, the identity of Monaco Chain. The same year, our production facility expanded, and our team grew alongside it.

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8

In 2018, the “S” went global. Monaco Chain pieces left the atelier for showcases and partners around the world — the first proof that the impossible had taken its place in the market.

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9

In 2019, Monaco Chain became Monaco Chain — by name, by mark, by right. What had been a signature now carried the weight of formal recognition, and our identity was secured.

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In 2020, Monaco Chain began showing itself to the world. Our first collections, our logo, and our first campaigns came together — the year the craft became a brand worth presenting.

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With our first commercial, we embarked on a journey that tells not just a brand's story, but its own story...

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In 2022, we shared what Monaco Chain stands for. We Are Monaco Chain was a film built on a simple idea — that this brand belongs to every story, every face, every life, beyond language, beyond border, beyond time.

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In 2023, Your Daily Chain gave Monaco Chain a rhythm of its own — a brand made to be worn through every moment, every mood, every hour of the day.

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4

2024 gave Monaco Chain three milestones. The first: a global event of our own at the Peninsula Hotel — a boutique evening where a fashion show carried our new collections to the runway, and the brand was shared at a depth it had never reached before. The second: the first face of the brand — Melissa Vargas — whose presence carried Monaco Chain into a new kind of visibility. The third: the architecture of our world, drawn for the first time — PRIMO, DUAL, MC STYLE, AGUA, and AGUA STYLE.

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5

In 2025, the Melissa Vargas era deepened — with new films, new categories, and two new collections: CUFF and AGUA. And with AGUA came another first: our first global brand collaboration, hand in hand with Swarovski.

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6

In 2026, we opened the doors to House of Monaco Chain — a new chapter built as a house of stories. Behind each door, a different room. In each room, a different collection. And in every story, a piece of someone's own.

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